New Zealand international Tim Payne has gained 2.5m Instagram followers after a viral stunt by Argentine influencer Valen Scarsini.
What happened?
The Wellington Phoenix defender was singled out by Scarsini as the World Cup's 'least-known' player. Scarsini posted a video on TikTok and Instagram, urging fans to follow and support Payne.
Why it matters for New Zealand
The surge in followers has eclipsed the combined digital reach of national icons and political leaders. Payne expressed gratitude to Scarsini and his new global audience, saying 'Gracias, hermano'. He also thanked fans for their support, stating he is 'very grateful to represent my country at this World Cup'.
What comes next?
New Zealand will face Iran, Egypt, and Belgium in the group stage of the FIFA World Cup 2026. Payne will shift his focus back to competitive football as the team finalizes their training camp. | Opponent | Date | | Iran | June 16 | | Egypt | | | Belgium |
